Brochures are a popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and services.
Flyers are like brochures but without any folding.
To order "brochures" that require more than one piece of paper, please go to the catalogs section of this site.
Brochures: The most common order options are 11" x 8.5" before folding on 100# Gloss Text paper.
Almost always, brochures are printed full color on both sides (4/4) and are coated AQ 2 sides. The most common folds are Tri-Folds, Z-Folds, and Half-Folds. Tri-Folds and Z-Folds give you 6 panels to display your information. Half-Folds give you 4 panels.
Flyers: The most common order options are 5.5" x 8.5" and 8.5" x 11" with no folding on 100# Gloss Text paper. Flyers are typically printed in full color on one or both sides (4/4, 4/0) and are coated AQ 2 sides. Flyers are flat (not folded).
Brochures are a classic marketing weapon for a reason. They are an efficient way of getting valuable marketing messages in both images and text directly into the hands of potential customers. Brochures allow customers to quickly get a feel for products or services, while also finding answers to many of their initial questions. Brochures are great to include in a sales kit or pass out in high-traffic areas.
Our standard sizes, listed below, are the most popular in the industry:
- 4" x 10"
- 4.25" x 11"
- 5.5" x 8.5"
- 5.5" x 17"
- 7" x 8.5"
- 7.5" x 8.5"
- 8" x 9"
- 8" x 10"
- 8.5" x 11"
- 8.5" x 14"
- 9" x 12"
- 9" x 16"
- 11" x 8.5"
- 11" x 17"
- 11" x 25.5"
- 12" x 18"
- 17" x 22"
- Each size (above) indicates the size of the flat sheet, so the final size of your brochure will depend on folding options.
Any Trim Size
You can order custom sizes by using the "Any Trim Size (Edit Below)" option in the pricing calculator. First select the standard size option which is larger in both dimensions (height and width) than your desired custom size. In the "Any Trim Size (Edit Below)" box on the pricing calculator (shown below), type in your desired dimensions. Please remember if you are ordering "Any Trim Size" for a product that is folded, "Any Trim Size" dimensions are for the product before it is folded.
Be mindful of the custom trim when submitting a file to prevent any part of your design from being trimmed away. It's extra important to look at a proof when ordering custom trim.
Some Paper Options
100# Linen Cover
You may be familiar with this type of stock from business cards or notecards with a subtle, woven, fabric-like finish.
This sturdy paper offers a unique non-glossy look enhanced with a subtle, woven linen finish.
70# Linen Text
This thinner linen option offers a unique non-glossy look enhanced with a subtle, woven linen finish. Unlike linen finish letterhead stocks, this linen finish digital stock is not watermarked.
80# Gloss Text
This type of stock is lighter than 100# Gloss Book. Has more flexibility for folding.
100# Gloss Text
You may be familiar with this type of stock from the covers of many popular magazines like People and Time.
This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.
100# Gloss Cover
You may be familiar with this type of stock from standard business cards.
Stiffer than 100# Gloss Text, this glossy finish cover stock offers sharp folds and a sturdy product for a very professional result. This stock is coated on both sides.
70# Uncoated Offset Smooth Text
You may be familiar with this type of stock from business stationary or typical letterhead.
This paper has a quality feel, folds easily, and is a good choice when you don't want a slick and shiny finish.
14 Pt. Uncoated Cover
You may be familiar with this type of stock from thick index cards, though the finish is much higher quality.
This is a very versatile stock. The uncoated finish is good when you don't want a slick and shiny look, while the firm 14 Pt. stock folds precisely.
14 Pt. Gloss Cover
You may be familiar with this type of stock from presentation folders.
This thick and stiff stock is coated on both sides with a glossy finish.
Every color imaginable under the sun in pastel colors, bold, bright, and neon colors. Even white paper with colored speckles in it!
4/4 (Full Color Both Sides)
Full color on both sides of the sheet. This option can reproduce the range of colors you see in a typical photograph out of the standard 4 printing colors: cyan, magenta, yellow, and black. Typical examples of this are magazine covers and high-end catalogs.
4/1 (Full Color Front and Black and White on the Back)
Full color (cyan, magenta, yellow, and black as above) on the front and black on the back. A typical example of this is a flyer.
4/0 (Full Color Front Side Only)
Full color (cyan, magenta, yellow, and black as above) on the front and no printing on the back. A typical example of this is a poster.
AQ 2 Sides
AQ is short for Aqueous Coating. This is a semi-gloss, environmentally friendly, water-based coating applied over the entire front and back of the printed piece. It provides additional gloss and protection, and it can be written on with a ballpoint pen.
Satin AQ 2 Sides
AQ is short for Aqueous Coating. This is a matte finish, environmentally friendly, water-based coating applied over the entire front and back of the printed piece. It reduces the gloss of the printing and it can be written on with a ballpoint pen.
UV 2 Sides
UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the entire front and back of the printed piece. It is not recommended for products you need to write on after being printed.